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MEDIA WORKSHOP

INITIATIVE OF TRUSTED MEDIA

MEDIAWORKSHOP ‘GO PUBLISH’

Jan-Kees Emmer and Sjuul Paradijs, respectively the former digital editor-in-chief of telegraaf.nl and the former editor-in-chief of De Telegraaf, lead the workshops “Go Publish.”
A maximum of 12 participants will receive a preliminary intake and an intensive one-day training: knowledge transfer, personal pitches, and practical case studies on the current topics in the world of communication: the newsroom and own media channels.
With the rise of social media, governments, companies, and institutions are now able to develop a content strategy that no longer focuses solely on traditional media, such as radio, television, and newspapers, but also and especially on their own media channels.

ANYONE CAN PUBLISH

The world of public relations and communication is changing rapidly. Managing news flows through an in-house “newsroom” requires a proactive approach from management and communication specialists. This demands new knowledge at the intersection of communication and journalism, the development of own channels, the content strategy to follow, monitoring reach, and the journalistic perspective.

Participants in the media workshop “Go Publishing” are guided in one day by Sjuul Paradijs, Jan-Kees Emmer, and a data specialist into the world of media, communication, content strategy, journalism, and data analysis. In addition to the latest media developments and strategies on the topic, daily practice will be tested through pitches and case studies. The workshop “Go Publishing,” a follow-up to the book of the same name by Paradijs & Emmer, provides participants with practical answers and helps them solve new media issues.

TO A PRO-ACTIVE NEWSROOM?

Wat voor content is nodig om de eigen media relevant te maken en wie maakt dat?
Welk gereedschap is nodig om het succes van de contentstrategie te onderzoeken?
Hoe speel je in op de veranderingen in de journalistiek en de media?
Op welke wijze breng je het nieuws op of rond je organisatie naar buiten?
Hoe pas je de nieuwe owned media in in het bestaande mediableid?
Hoe ziet de ideale contentmix (digital, video, social, print) eruit?
Hoe reageer je in kwesties die reputatie en imago van de instelling kunnen schaden?

WILL THIS HELP YOU?

Communicatiespecialisten bij overheden, bedrijven en instellingen.
Professionals uit het bedrijfsleven.
PR- en voorlichtingsfunctionarissen.
Mediaprofessionals.

Resultaat

More knowledge about new forms of communication and publishing through traditional media and own media channels.
Practical tips based on own case study.
Verdieping kennis bereik eigen media.
Tips en tricks hoe de media en journalistiek werkt.
Better understanding of the workflow in the newsroom.
How to organize content creation and strategy

Kosten mediaworkshop: € 595,- (ex. btw)

Intake via video call
One-day workshop with three top specialists sharing their knowledge in the field of digital communication.
Journalism and data research, and lunch.
Smartbook “Ga Uitgeven” with current cases