{"id":4278,"date":"2016-04-25T20:49:53","date_gmt":"2016-04-25T19:49:53","guid":{"rendered":"https:\/\/trustedmedia.nl\/?page_id=4278"},"modified":"2018-11-07T16:54:10","modified_gmt":"2018-11-07T15:54:10","slug":"mediaworkshop","status":"publish","type":"page","link":"https:\/\/trustedmedia.nl\/mediaworkshop\/","title":{"rendered":"MEDIA WORKSHOP"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1539344654829{margin-top: -10px !important;}”][vc_column][vc_separator type=”normal” color=”#c22936″ thickness=”3″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

INITIATIEF VAN TRUSTED MEDIA<\/span><\/h2>\n

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MEDIAWORKSHOP\u00a0GA UITGEVEN<\/span><\/h2>\n

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\n\t
\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tJan-Kees Emmer en Sjuul Paradijs, respectievelijk voormalig digitaal hoofdredacteur van telegraaf.nl en ex-hoofdredacteur van De Telegraaf, leiden de workshops \u2018Ga Uitgeven\u2019.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tMaximaal 12 deelnemers krijgen vooraf een intake en een intensieve training gedurende een dag: kennisoverdracht, persoonlijke pitches en praktische casestudies over de huidige topic in de wereld van communicatie: de newsroom en de eigen mediakanalen.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tMet de opkomst van de sociale media zijn overheden, bedrijven en instellingen in staat om een contentstrategie te ontwikkelen die zich niet meer alleen richt op de traditionele media, zoals radio, televisie en kranten, maar ook en vooral op de eigen mediakanalen.<\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n[vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_separator type=”normal” color=”#c22936″ thickness=”3″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

IEDEREEN IS NU UITGEVER<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator type=”normal” color=”#c22936″ thickness=”3″][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]De wereld van persvoorlichting en communicatie verandert razendsnel. Regie voeren via een eigen \u2018newsroom\u2019 over de nieuwsstromen vergt een pro-actieve houding van het management en de communicatiespecialisten. Daarvoor is nieuwe kennis over het raakvlak van communicatie en journalistiek, de ontwikkeling van de eigen kanalen, de te volgen contentstrategie, monitoring van het bereik en het journalistieke perspectief essentieel.<\/p>\n

 <\/p>\n

Deelnemers aan de mediaworkshop \u2018Ga Uitgeven\u2019 worden in een dag door Sjuul Paradijs, Jan-Kees Emmer en een dataspecialiste meegenomen in de wereld van media, communicatie, contentstrategie, journalistiek en data-analyse. Behalve de allerlaatste media-ontwikkelingen en strategie\u00ebn rond het thema zal aan de hand van pitches en case-studies vooral ook de dagelijkse praktijk worden getoetst. De workshop Ga Uitgeven, een vervolg op het gelijknamige boek van Paradijs &amp; Emmer, levert de deelnemers praktische antwoorden op en het helpt ze bij het oplossen van nieuwe mediavraagstukken.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ css=”.vc_custom_1534845070576{border-top-width: 15px !important;border-right-width: 15px !important;border-bottom-width: 15px !important;border-left-width: 15px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1534843759866{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #c22936 !important;border-left-style: solid !important;border-right-color: #c22936 !important;border-right-style: solid !important;border-top-color: #c22936 !important;border-top-style: solid !important;border-bottom-color: #c22936 !important;border-bottom-style: solid !important;}”][vc_column_inner][vc_column_text]<\/p>\n

NAAR EEN PRO-ACTIVE NEWSROOM?<\/h2>\n

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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tWat voor content is nodig om de eigen media relevant te maken en wie maakt dat?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tWelk gereedschap is nodig om het succes van de contentstrategie te onderzoeken?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tHoe speel je in op de veranderingen in de journalistiek en de media?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tOp welke wijze breng je het nieuws op of rond je organisatie naar buiten?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tHoe pas je de nieuwe owned media in in het bestaande mediableid?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tHoe ziet de ideale contentmix (digital, video, social, print) eruit?<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tHoe reageer je in kwesties die reputatie en imago van de instelling kunnen schaden?<\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1534845059976{border-top-width: 15px !important;border-right-width: 15px !important;border-bottom-width: 15px !important;border-left-width: 15px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1534843759866{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #c22936 !important;border-left-style: solid !important;border-right-color: #c22936 !important;border-right-style: solid !important;border-top-color: #c22936 !important;border-top-style: solid !important;border-bottom-color: #c22936 !important;border-bottom-style: solid !important;}”][vc_column_inner][vc_column_text]<\/p>\n

VOOR WIE BEDOELD?<\/h2>\n

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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tCommunicatiespecialisten bij overheden, bedrijven en instellingen.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tProfessionals uit het bedrijfsleven.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tPR- en voorlichtingsfunctionarissen.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tMediaprofessionals.<\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ css=”.vc_custom_1534845070576{border-top-width: 15px !important;border-right-width: 15px !important;border-bottom-width: 15px !important;border-left-width: 15px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1534843759866{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #c22936 !important;border-left-style: solid !important;border-right-color: #c22936 !important;border-right-style: solid !important;border-top-color: #c22936 !important;border-top-style: solid !important;border-bottom-color: #c22936 !important;border-bottom-style: solid !important;}”][vc_column_inner][vc_column_text]<\/p>\n

Resultaat<\/h2>\n

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\n\t
\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tMeer kennis van nieuwe vormen van communiceren en publiceren via traditionele media en de eigen mediakanalen.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tPraktische tips op basis van eigen casestudy.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tVerdieping kennis bereik eigen media.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tTips en tricks hoe de media en journalistiek werkt.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tBeter begrip van de werkwijze in de newsroom.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tOrganiseren van contentcreatie en -strategie<\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1534845059976{border-top-width: 15px !important;border-right-width: 15px !important;border-bottom-width: 15px !important;border-left-width: 15px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1534843759866{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #c22936 !important;border-left-style: solid !important;border-right-color: #c22936 !important;border-right-style: solid !important;border-top-color: #c22936 !important;border-top-style: solid !important;border-bottom-color: #c22936 !important;border-bottom-style: solid !important;}”][vc_column_inner][vc_column_text]<\/p>\n

Kosten mediaworkshop: \u20ac 595,- (ex. btw)<\/h2>\n

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\n\t
\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tTelefonische intake.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tWorkshop van een dag met drie topspecialisten die hun kennis delen op gebied van digitale communicatie.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tJournalistiek en data-onderzoek en lunch.<\/span>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\n\t\t<\/span>\n\t<\/span>\n\t\t\tSmartbook 'Ga Uitgeven' met actuele cases<\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″]MEER INFO: EMMER@TRUSTEDMEDIA>NL<\/i><\/a>[\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1539344654829{margin-top: -10px !important;}”][vc_column][vc_separator type=”normal” color=”#c22936″ thickness=”3″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text] INITIATIEF…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/pages\/4278"}],"collection":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/comments?post=4278"}],"version-history":[{"count":12,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/pages\/4278\/revisions"}],"predecessor-version":[{"id":16832,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/pages\/4278\/revisions\/16832"}],"wp:attachment":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/media?parent=4278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}