{"id":5240,"date":"2017-12-29T10:07:48","date_gmt":"2017-12-29T09:07:48","guid":{"rendered":"https:\/\/trustedmedia.nl\/?p=5240"},"modified":"2018-09-21T10:54:50","modified_gmt":"2018-09-21T08:54:50","slug":"trusted-media-micazu-actie-inspiratie-en-campagne-knipoog","status":"publish","type":"post","link":"https:\/\/trustedmedia.nl\/trusted-media-micazu-actie-inspiratie-en-campagne-knipoog\/","title":{"rendered":"Trusted Media voor Micazu: Actie, inspiratie en campagne met een knipoog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5257&#8243; img_size=&#8221;306&#215;447&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5276&#8243; img_size=&#8221;306&#215;447&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Trusted Media Publishers maakte in opdracht van online vakantiehuizenplatform Micazu de krant Vakantiehuizen Nieuws. De tabloid van 16 pagina&#8217;s is onderdeel van een campagne met een &#8216;boodschap&#8217;.<\/p>\n<p>Micazu ageert tegen een trend in de markt van verhuur van vakantiehuizen waar concurrenten &#8216;dictaten&#8217; opleggen aan huurders en verhuurders.<\/p>\n<p>De krant (oplage 200.000 exemplaren) biedt vooral inspiratie aan Nederlanders die op het punt staan hun vakantie te plannen. Met columns, reisverhalen, tips en nieuwtjes. Volgens ons het juiste recept in tekst en beeld om een groot ge\u00efntereseerd publiek te bereiken.<\/p>\n<p>Daarnaast ontwierpen we een aantal uitingen van Micazu om de onderscheidende boodschap van het online platform kracht bij te zetten.<\/p>\n<p>In de vorm van een open brief aan alle Nederlanders, die ook in de speciale krant Vakantiehuizen Nieuws is gepubliceerd, ontstonden er actuele spin-offs naar de landelijke politiek. Uiteraard met een knipoog.\u00a0Micazu-directeur Jens van den Broek is te zien op verschillende locaties in Den Haag met de krant.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5268&#8243; img_size=&#8221;176&#215;132&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space][vc_single_image image=&#8221;5265&#8243; img_size=&#8221;176&#215;55&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space][vc_single_image image=&#8221;5259&#8243; img_size=&#8221;176&#215;61&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;16481&#8243; img_size=&#8221;138&#215;198&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;16482&#8243; img_size=&#8221;138&#215;198&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;16483&#8243; img_size=&#8221;138&#215;198&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;16484&#8243; img_size=&#8221;138&#215;198&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trusted Media Publishers maakte in opdracht van online vakantiehuizenplatform Micazu de krant Vakantiehuizen Nieuws. De tabloid van 16 pagina&#8217;s is onderdeel van een campagne met een &#8216;boodschap&#8217;.<\/p>\n","protected":false},"author":1,"featured_media":16478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[36,134,216,218],"_links":{"self":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/posts\/5240"}],"collection":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/comments?post=5240"}],"version-history":[{"count":4,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/posts\/5240\/revisions"}],"predecessor-version":[{"id":16479,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/posts\/5240\/revisions\/16479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/media\/16478"}],"wp:attachment":[{"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/media?parent=5240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/categories?post=5240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustedmedia.nl\/wp-json\/wp\/v2\/tags?post=5240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}